The Story within Impact
Impact is more than just numbers. I’m a big believer in “less is more.” In 2026, The Recycling Partnership launched it’s most jaw-dropping Impact Report in 12 years. In collaboration with my team, we lead the charge in the creative decision-making and art direction to guide our team towards an end product that felt essential to our success story. My role was maintaining relationships with vendors and providing them with clarity on our edits. As well as, continually aiding us over the hurdles of content vs strong design - ensuring the design uplifted the words and vice versa.
Empathy in Recycling
Working with The Recycling Partnership, we used a data-driven approach to creating an empathetic marketing campaign through understanding an audience of ”anxious recyclers” - those who are too busy or skeptical to participate in recycling. We worked hard to land the language and comic-like design panels to highlight relatability and empathy. This was a cross-team effort and was received well within two pilot communities.
The Story within Impact
Impact is more than just numbers. I’m a big believer in “less is more.” In 2026, The Recycling Partnership launched it’s most jaw-dropping Impact Report in 12 years. In collaboration with my team, we lead the charge in the creative decision-making and art direction to guide our team towards an end product that felt essential to our success story. My role was maintaining relationships with vendors and providing them with clarity on our edits. As well as, continually aiding us over the hurdles of content vs strong design - ensuring the design uplifted the words and vice versa.
Oh hi, you must be new here!
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Do you have a million creative ideas but no time to make them a reality?
Are your Canva templates and AI designs missing the mark for driving impactful design with real results?
Do you need data driven creative campaigns to show your audience you are thinking about them?
Creative Project Portfolio
Obligatory “How it Started” Graphics:
While I love design, what I love most is effective design. Over my decade of creative work, I’ve discovered nothing feels better than a fast-paced project going smoothly, hitting all the deadlines, and staying organized and synced with my team the whole way.
